One of Gazprom Neft’s key business strategies is the development of its filling station network. Gazprom Neft’s filling stations are an established and trusted brand which reinforce the company’s position as an industry leader.
According to research conducted in 2014 by global research firm Nielsen, a quarter of Russian drivers named Gazprom Neft as their favourite filling station. The same study ranked the Gazprom Neft filling station network and G-Drive premium motor fuel brands among the top three most recognized retail brands in the Russian fuel market in their respective categories.
The Company has 1,809 filling stations in Russia, the CIS and internationally. There are 1,389 Gazprom Neft filling stations In Russia, the CIS and Western Europe. In 2014, Gazprom Neft increased its retail market share by 1 percentage point to 23.6% in the regions where the network operates. The Company also increased the number of its Gazprom Neft branded LPG filling stations in its multi-fuel filling station portfolio to 143 in 2014.
Gazprom Neft filling stations offer a wide range of own-brand goods:
Gazprom Neft offers good quality basic consumer products at an affordable price. Non-food products:
G-Drive products have improved user features. Branded goods supporting the premium fuel company brand. The brand is used for both food (Red Bull for G-Drive energy drink) and non-food items;
Drive Cafe offers the option of eating in as well as take away food.
In 2014, Premium-class G-Drive 95 fuel was available at 876 filling stations and G-Drive 98 at 363.
In 2014, sales through the Company’s filling station network in Russia grew by 9%, to 9.1 million tonnes. Average daily petroleum product sales per filling station increased by 5.3% to 20 tonnes.
G-Drive Racing, a Gazprom Neft motorsports project, aims to support motorsports and Russian drivers who compete in recognised international racing series. Gazprom Neft sponsors the “G-Drive Racing” team competing in the FIA World Endurance Championship.
The Company restructured sales in 2013, dividing the business into wholesale and retail.