One of Gazprom Neft’s key areas of focus is the development of its filling station network. Gazprom Neft’s filling stations are an established and trusted brand which reinforce the company’s position as a market leader.
According to research conducted by TNS in 2016,* 45 percent of Russian motorists choose Gazprom Neft stations for filling up. Enhanced-performance G-Drive fuel is the best-known branded fuel, and the “On Our Way!” loyalty programme the most popular in the forecourt market. The research also confirms the Gazprom Neft filling station network as having the most consistent and loyal client base, who appreciate the Gazprom Neft network for its high-quality fuel, friendly service, superior loyalty programme, and modern filling stations.
The Gazprom Neft filling station network has been a prize winner three times (in 2012, 2015 and 2016) in the “Consumer Rights and Service Quality Awards”, nominated for “Consumer Choice”.
The company’s filling station network comprises 1,853 stations throughout Russia, the CIS and Europe. As at early 2017, the number of stations throughout Russia stands at 1,427.
Average per-station sales of oil products in Russia are 6.7 million tonnes per year.
The number of participants in the “On Our Way!” nationwide loyalty programme stands at more than 7.2 million people. The Gazprom Neft filling station network operates a cash-free payment system for business organisations.
Gazprom Neft’s motor racing project, G-Drive Racing, is directed at supporting motor sports and Russian athletes participating in famous motor racing series worldwide.
The G-Drive Racing team takes part in the FIA WEC and ELMS endurance championships, supported by the Gazprom Neft filling station network’s premium G-Drive fuels.
The team has flown the colours of the Russian flag since 2013, leads the LMP2 category by number of victories, and remain the current champions following their triumphant season in 2015.
Gazprom Neft markets its products under two trademarks — the Gazprom Neft Filling Station Network and its G-Drive premium brand.
A total 594,000 tonnes of premium G-Drive 95 fuels were sold in 2016, with an average 1,097 filling stations selling this type of fuel. Of all AI-95 fuel sales, sales of G-Drive 95 fuels accounted for 27 percent.
The company continued the introduction of its premium G-Drive 98 fuels throughout 2016, with 62,0000 tonnes being sold in this financial year. The average number of filling stations selling this type of fuel was 475.
* Satisfaction and loyalty among consumers of Gazprom Neft retail brands, 1H2016 (TNS, Russia, regions in which the network has a presence).