Gazprom Neft launces international G-Energy Service programme to support development of new independent garage network
Gazpromneft Lubricants, operator of Gazprom Neft’s lubricants division, has begun implementation of its new international programme, G-Energy Service, targeted at the development of independent garages. A total 15 garages will begin operating under the G-Energy Service brand in 2014, with a full network — operating under universal quality standards — planned for 2015.
Under this programme Gazpromneft Lubricants supplies garages with its G-Energy own-brand products, and supports them in sourcing specialist equipment, staff training, advertising and shop fitting, as well as extending finance for development. Participating garages are those currently offering replacement of engine and transmission oils and car fluids, predominantly for vehicles out of warranty.
The programme has already been initiated at two garages in Italy and one in Georgia. The company plans to expand the G-Energy Service network throughout Russia, the CIS, Western Europe, the Middle East and other countries in which the company is active.
Gazpromneft Lubricants CEO Alexander Trukhan commented: “To achieve the lubricants sales levels envisaged under the company’s long-term strategy we are, today, starting to open up new retail channels in which Russian producers are not yet operating. In the long term we are considering the establishment of a major international network of independent garages, working with G-Energy oils and at the forefront of quality service standards.”
JSC Gazpromneft Lubricants is a subsidiary of JSC Gazprom Neft, specializing in the production and sale of lubricants and engine oils and fluids. Gazpromneft Lubricants has five production facilities throughout Russia (three), Italy and Serbia. Total production volumes stand at more than 450,000 tonnes of premium products every year. Gazpromneft Lubricants has a 14-percent share of the lubricants market in Russia, as well as operating in the markets of the European Union, Belarus, Central Asia, Kazakhstan, and the Middle East. The company’s international markets have, today, reached a total 47 countries.
G-Energy is the premium motor oils brand from Gazprom Neft. G-Energy oils are designed for the most up-to-the-minute American-, European- and Japanese-produced cars. G-Energy oils’ unique adaptive technology allows the optimisation of essential performance characteristics in accordance with an engine’s mode of operation, at a specific point in time, through the appropriate activation of necessary additives. G-Energy products are produced at Gazpromneft Lubricants’ production facilities in Bari, (Italy). The company’s oils are approved by leading global car manufacturers including Mercedes Benz, VW, BMW, Renault, General Motors, and others. In 2013 the company (the first in the Russian market to do so) launched a new, special-purpose G-Energy product line of 100-percent synthetic engine oils, G-Energy Racing, specially developed for professional racing vehicles and modern sports cars.
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