Gazprom Neft Starts Federal Promotional Campaign for Its New Network of Filling Stations
On November 1, 2009 Gazprom Neft launched a scaling federal promotional campaign for the gas filling stations network under the new retail brand of Gazprom Neft. The creative concept of Gazprom Neft brand advertizing campaign obtained a title of a “Reliable Guide”.
The campaign scheduled for two months will be held in those ten Russian regions where the complex program for filling stations rebranding was launched earlier. In 2010, the Reliable Guide promotional campaign will spread into new regions in accordance with Gazprom Neft- branded filling stations network development plan.
The project of creating a single network of filling stations under the brand of Gazprom Neft anticipates modernization of over 1000 filling stations in 17 constituent entities of the Russian Federation and CIS countries within 2009 – 2011. In accordance with the program for rebranding, 230 Gazprom Neft-branded gas filling stations are projected to spring up before the end of 2009, 360 stations are planned for 2010, and over 400 stations will be launched in 2011.
Investments into the complex program for gas filling stations rebranding are expected to amount to 7 bln. rubles within 3 years.