The Gazprom Neft Filling Station Network
A widely recognised retail brand with trusted, high-quality products
A cutting-edge filling station network
Developing its own modern retail filling station network is a key priority for the company. As at end-2018 the Gazprom Neft filling station network included 1,809 outlets, 1,209 of which operate within Russia. The network’s national coverage includes 36 of Russia’s regions.
The company’s international retail filling station network includes 195 Gazprom Neft outlets in the countries of the CIS (Belarus, Kazakhstan, Tadzhikistan and Kyrgyzstan) and 405 in South—East Europe (Bosnia—Herzegovina, Bulgaria, Romania and Serbia) under the GAZPROM and NIS Petrol brands, managed by Gazprom Neft’s Serbian subsidiary, NIS.
The russian market leader
Total retail sales of Gazprom Neft motor fuels reached 11.24 million tonnes in 2018, 9.13 million tonnes of which occurred in filling stations within Russia. The company confirmed its status as the market leader in Russia by average daily per-station sales, at 20.7 tonnes per day.
The «On Our Way» loyalty programme
The Gazprom Neft filling station network runs one of Russia’s most popular loyalty programmes «On Our Way» — offering a series of progressive privileges. The programme was being used by 13 million motorists from Russia and the CIS as at end-2018. Eighty four percent of all transactions at Gazprom Neft filling stations are made using this loyalty card.
The programme has been introduced — and is now successfully operating in — nine countries worldwide: Russia, Belarus, Bosnia-Herzegovina, Bulgaria, Kazakhstan, Kyrgyzstan, Romania, Serbia and Tajikistan. Gazprom Neft’s filling station network was named the winner in the «Retail Services» category in the country’s 2019 «Consumer Rights and Service Quality» awards, as well as receiving the «Consumers’ Choice» award for best service, by public vote.
The Gazprom Neft filling station app covers a wide range of car servicing and maintenance functions available at filling stations. Using the app, a member of the «On Our Way» loyalty programme can manage their points balance, get up-to-date information on fuel prices, and find out about promotions and special offers. Customers can use the app to arrange a service, buy spare parts, insure their vehicle, replenish transponder payment cards, and more, as well as asking questions and getting immediate online advice.
Using the AZS.GO app clients can order gasoline or diesel for a specific number of litres, or a set price. Motorists can then make payments without even leaving their cars, using a linked bank card, ApplePay, or points obtained through the «On Our Way» Gazprom Neft loyalty programme. The AZS.GO app offers a search function to find the nearest filling station, by set criteria. Using the AZS.GO app can cut car refuelling times by almost half.
The quality of gasoline and diesel sold through the Gazprom Neft filling station network is controlled at every stage of production and transportation. The high consumer benefits of these fuels have been repeatedly confirmed by independent research laboratories. The Gazprom Neft filling station network also sells the company’s own-brand G-Drive and Opti fuels.
G-Drive brand fuels have enhanced performance characteristics, and are produced without octane-enhancing additives. The quality of this fuel is recognised by leading car manufacturers including Jaguar Land Rover, which recommends G-Drive fuels in refuelling Jaguar vehicles. G-Drive 100 fuel was tested in 2018 at the Automobil-Prüftechnik Landau (APL) research centre in Germany, with experts confirming its properties in increasing acceleration dynamics, delivering high detonation resistance, and its suitability for refuelling any vehicle without an upper octane-number limit.
G-Drive is the official fuel of the G-Drive Racing team. This premium fuel, available through the Gazprom Neft filling station network, is used by the team in testing, meaning its performance characteristics can be tested under extreme racing conditions, on the most sophisticated technology.
«Diesel Opti» is a diesel fuel with improved performance characteristics. Independent studies at international laboratories have repeatedly shown how regular use of Diesel Opti gently cleans engines, while reducing fuel consumption.
Performance testing of Diesel Opti fuels at Germany’s APL research centre has confirmed their compliance with the requirements of the European Automobile Manufacturers’ Association (ACEA) Worldwide Fuel Charter. This Russian-produced fuel has proved the optimum choice in refuelling cars from leading European automotive manufacturers signed up to the charter.
Opti fuels have been repeated tested under the extreme conditions of the Silk Way marathon rally.
Non-fuel goods and services
Gazprom Neft filling stations aren’t just somewhere to fill up with quality fuel, but are also high-tech complexes offering shops and a wide range non-fuel merchandise, including the company’s own-brand Drive Cafes, as well as WiFi, air and water, cashpoints, and other services.
Revenue from sales of non-fuel merchandise throughout the Gazprom Neft filling station network was up 9.8 percent in 2018, at more than RUB17 billion. More than 80 percent of filling-station maintenance costs are covered by revenue from non-fuel sales.
Coffee remains customers’ favourite product, with more than 29 million cups a year being sold through the company’s own filling-stations and partner networks.
Electronic Trading of Petroleum Products
The company is working continuously to improve business processes associated with the development of exchange-trading technologies and instruments