Omsk was this year host to the „Pora!-2014” social communications festival, general partner to which was Gazprom Neft, though its „Home Towns” corporate social responsibility (CSR) initiative. More than 350 professional and trainee designers, advertising specialists and marketing professionals travelled to the event from various cities throughout Russia and abroad to share ideas and experience in implementing social media projects, with more than 150 student and professional pieces of social advertising being submitted to the festival’s competition programme.
The festival’s Grand Prix for student work was won by Omsk student Igor Gavar for „Oldushka”, a photography project dedicated to images of the elderly today. The festival’s professional prize was awarded to advertising agency Twiga Communication Group for its installation, in the centre of Moscow, „To delay is to bury”, highlighting the problem of missing children (see a video about the project here). A special prize supported by Gazprom Neft was awarded to agency „Medved Band” for their project „Omsk I Love You!” bringing together initiatives from Omsk residents directed at resolving current local civic issues — help for children’s homes, voluntary blood donation initiatives, and facilitating the installation of pedestrian crossings at some of the city’s most dangerous spots.
Alexander Dybal, Deputy CEO for Corporate Communications, Gazprom Neft, commented: „Bringing together some highly creative and caring people, the festival’s goals were completely consistent with those our ‚Home Towns’ CSR programme. We are striving to improve living conditions in those regions in which we operate, and to engage as many people as possible in working for positive change: social communications — particularly advertising — facilitate this process. Gazprom Neft plans to further extend its cooperation with the festival by providing support and assistance to the organising committee in improving the infrastructure of the project, in helping to establish a special cultural programme, and in providing grants for award winners. The company is, also, determined to attract the initiators of the best work in developing and implementing social projects, wherever Gazprom Neft has interests.”
The Gazprom Neft „Home Towns” project brings together the company’s various CSR initiatives throughout those regions in which the company has a presence. Directed at improving living standards in these regions, the programme includes initiatives for neighbourhood enhancement, and for the development of children’s and public sports facilities, as well as programmes in education, health, and in preserving and supporting the culture of the indigenous populations of Northern Russia.
More information is available at: http://www.rodnyegoroda.ru/.