New Motor Oil Brand G-Energy Introduced by Gazprom Neft

Gazprom Neft has introduced a new motor oil brand G-Energy to the market. The brand presentation was held in Turin (Italy) in the offices of Italdesign-Giugiaro, an industrial design leader who developed the brand’s visual concept. 

The brand’s product line includes synthetic and semisynthetic motor oils that meet the requirements of the world automobile manufacturers. G-Energy brand will cover products designed for present-day European, American and Japanese cars and commercial vehicles. Before end 2010, G-Energy product range will comprise of more than 40 names, including a special oil product line for car-care services. The sales of G-Energy products are to be launched simultaneously in Russia and Europe. 

G-Energy motor oils are produced at the European Gazpromneft-Lubes production facility in Bari (Italy). The factory in Bari represents an advanced hi-tech facility capable to yield 30 thousand tons of motor oil and 6 thousand tons of viscous lubricants per year. The factory is ISO certified for motor oil and lube production, packaging, storage and sales. 

The new brand’s image fully corresponds to the high quality of the new products. G-Energy style stands for leadership, power, record-setting achievements, dynamic and high speed performance reflected in the bottle’s unique exquisite design, label’s graphics and other brand’s visual components. 

“Production growth is a top priority of any oil company, not excepting Gazprom Neft. But along with this when increasing both production and refining, we do consider that the Company works for the sake of consumer. And that is why we aim to improve quality, we develop and manufacture new high-technology products. Introducing new line of G-Energy motor oils to the market represents yet another step forward in this direction. G-Energy stands to become a truly international brand marketable both in Russian and international markets, which follows through with our strategic objective of transforming Gazprom Neft into an international oil company,” Gazprom Neft Chairman of the Management Board Alexander Dyukov stated. 

“It was an undertaking that has required all our services: from styling to engineering, from modelling to packaging, labelling and branding” says Giorgetto Giugiaro , Chairman of the Italdesign Giugiaro Group, and concludes “A product's name is its business card. More than one hundred alternatives were considered and various themes were pursued, in different languages. G-Energy recalls in its name the dynamicity of the automotive world and also the link with the corporate brand Gazprom Neft”.

Reference

Gazpromneft–Lubricants LLC is a Gazprom Neft subsidiary focusing on production and sales of motor oils, lubricants and process fluids. It owns production assets in Western Siberia (Omsk), European part of Russia (Yaroslavl), and Western Europe (Bari, Italy). In 2009, Gazpromneft-Lubricants’s output of oil and lube products totaled over 400 thousand tons.