An advertising campaign launched for SibiMotor oils

Gazpromneft-Lubricants has started an advertising campaign for SibiMotor products. Its main aim is to increase the recognizability of the brand among end consumers and distributors and also to get information out about the company’s updated product line of oils for light and commercial transport vehicles. The ads are featured in Russia’s leading automobile publications, Za Rulyom, Avtomir, and Klaxon, in specialized publications for commercial technology, and the radio stations AvtoRadio and Humor FM. Besides image advertising, there will also be ads in the press about SibiMotor oils’ operational characteristics and information about bench tests of the product using AVTOVAZ and KAMAZ methodology.