Early 2016 will see the Gazprom Neft filling station network launch its “Zholymyz bir” or “On Our Way!” loyalty programme throughout Kazakhstan. Any client will be able to obtain their own loyalty card, earn points on every purchase at any Gazprom Neft filling station, save them up and use them to pay for fuel and goods at any filling station throughout the network.
Participants will be awarded “silver”, “gold” or “platinum” status, depending on their spend in any one month, enabling them to save up to three percent of fuel costs. The card also means longstanding clients enjoy other privileges, including special offers and the opportunity to take part in prize draws.
Information on programme rules, special promotions, and a handy calculator to work out bonuses accumulated will be available at www.gpnbonus.kz. Total accumulated and saved points will be reflected on till receipts. All loyalty card transactions can be verified via personal online accounts.
None of Kazakhstan’s other filling station networks currently offer such programmes. The company’s “On Our Way!” loyalty programme has been operating in Russia since 2009, with more than 5.6 million people having signed up.
Gazprom Neft Kazakhstan Deputy CEO for Retail Sales, Ruslan Pletaev, commented: “The ‘Zholymyz bir’ loyalty card is a simple and effective way of saving money on purchases throughout the Gazprom Neft filling station network. We expect about 55 percent of filling station sales to be made using the loyalty card by the end of 2016.”
The Gazprom Neft filling station network totals approximately 1,400 filling stations throughout Russia and the CIS. The network’s extensive geographic range, coupled with the highly advantageous location of the company’s Omsk, Moscow and Yaroslavl refineries, continue to ensure Gazprom Neft filling stations’ leading position in the wholesale and retail markets of western Siberia and central Russia. There are 68 Gazprom Neft filling stations operating throughout Kazakhstan.