Gazprom Neft is launching its first advertising campaign for its corporate image under the slogan "Think big" Advertising the corporate brand seeks to demonstrate the effective growth of Gazprom Neft to the business community. In particular, it highlights the record operating profits and net profits and growth of oil production and refining that the company achieved in 2012.
The advertising materials reflect Gazprom Neft's actual achievements in the area of production, the results of its use of innovative solutions and high technologies, and also emphasize the company's contribution to the social development of regions and the health of future generations. The advertising will appear in the business media, on television news networks, and business and industry web portals. The campaign will last until the end of 2015.
Previous Gazprom Neft advertising campaigns focused on advancing the retail brands of Gazpromneft gasoline stations, G-Drive motor fuel, and G-Energy motor oil, all of which have by now become among the most recognizable brands in their respective product groups.
"The slogan 'Think big' formulates a key principle in the development of Gazprom Neft over recent years. The new advertising concept will make it possible to tell the audience of the company's values and achievements and show the effectiveness of its social projects," noted Gazprom Neft Executive Board member Alexander Dybal.