OOO GazpromNeft-Lubricants has held a dealers and distributors meeting involving representatives of 47 companies dealing with oils and technical fluids promotion. This time the number of participants doubled as compared to the first meeting held with constitutive purposes in December 2008. “A great deal of new partner companies having joined our business during the last six months indicates an increasing attractiveness of our selling offer, first of all in terms of products and product range”, - General Director of GazrpomNeft-Lubricants Alexander Trukhan pointed out.
The key objective of the meeting was to acquaint the dealers and distributors with the Company’s performance in the first half of 2009, sum up the SibiMotor brand restyling project results, as well as present a new selling offer to the partners of the Company. During the first six months of 2009, GazpromNeft-Lubricants launched manufacturing of 25 new products; besides, the Company mastered production of Gazpromneft Hydraulic and Gazpromneft Reductor oil brands meeting European quality standards and requirements of the equipment producers. In the first half 2009, the Company about doubled the premium products sales volume. The Company acquired a business asset in Italy and launched sales of Gazprom Neft brand lubricants in Western Europe. Both the customer service and the shipment system improved qualitatively.
In the second half of 2009, OOO GazpromNeft-Lubricants will focus on promoting of both premium industrial products under the brand of Gazprom Neft and SibiMotor Extra lubricants product line. At the meeting held, a complex of marketing events planned for the second half of 2009 was presented to the Company’s partners, and so were the new conditions of acquiring of a distributor status. A system of partners’ assessment and motivation was introduced within the framework of the program to allow securing of the independent companies’ interest in promoting production under the brands of Gazprom Neft and SibiMotor.
OOO GazpromNeft–Lubricants is a JSC Gazprom Neft’s subsidiary performing its operations since February 2008. OOO GazpromNeft–Lubricants’ product range includes about 100 items of oils marketed under the brands of Gazprom Neft and SibiMotor. In accordance with OOO GazpromNeft-Lubricants growth policy 2020, by 2010 – 2011 the Company aims at occupying of 15 per cent of the packaged lubricants market in Russia and becoming one of the key players in the profile market, the priority being given to the segment of high-technology packaged oils for light and commercial vehicles.