Gazpromneft-Bitumen Materials — operator of the Gazprom Neft bitumens business — has concluded a Cooperation and Strategic Partnership Agreement with Russia’s leading DIY retailer Leroy Merlin Vostok. The agreement was signed by Dmitry Orlov, Director General, Gazpromneft-Bitumen Materials, and Erwan Dupuy, Deputy CEO, Leroy Merlin.
Gazprom Neft waterproofing products will be made available for retail through the Leroy Merlin hypermarket network in Moscow, the Moscow Oblast and other regions of Russia, with the main products being mastics and primers — typically used on low-rise residential buildings — sold under Gazprom Neft’s own “Brit” trademark. Both parties have agreed to put in place a system for sharing market information and engaging in joint marketing and customer promotions.
The first batches of Brit products have already been made available at Leroy Merlin’s MaxiPRO professional construction outlets, under this agreement.
“Gazprom Neft’s product range runs to more than 200 kinds of high-tech bitumen-derivative products, many of which are actively used in high-rise construction and in utilities and housing development projects. Partnering with the leading building-materials retail chain, and moving into a new retail market for the bitumens business, will help increase sales, geographically, by further widening consumer usage of our products.”Dmitry Orlov Director General, Gazpromneft-Bitumen Materials
“Leroy Merlin always strives to offer our clients the widest possible selection of goods and services. Partnering with Gazprom Neft gives us the opportunity to update and expand our range of bitumen-based building materials. Collaborating with one of Russia’s leading oil companies offers our customers access to products already in successful usage, including in major infrastructure projects.”Erwan Dupuy Deputy CEO, Leroy Merlin
* The Do-It-Yourself (DIY) market is focussed mainly on materials for doing-up apartments and low-rise residential buildings. Outlets in this sector sell home decoration materials, furniture, tools, bathroom fittings and a wide range of building materials, through retail and small wholesale outlets.
Gazpromneft Bitumen Materials is a subsidiary of Gazprom Neft, specialising in the production and sale of bitumen products. The company currently holds a leading position on the Russian bitumens market, as well as being one of the world’s top-10 bitumen producers. The company now delivers bitumens and bitumen derivatives to all regions of Russia. Gazprom Neft bitumen materials are used in roadbuilding in 59 countries worldwide.
“Brit” is a Gazprom Neft registered trademark, under which more than 100 kinds of bitumen-derivative products — including mastics, sealants, and other building materials — are manufactured and sold. Production is localised at the cutting-edge NOVA-Brit plant in Vyazma, Smolensk Oblast.
Leroy Merlin is an international retail company, specialising in sales of building, interior decoration and furnishing products for homes, dachas and gardens. The company operates in Russia through a network of 108 hypermarkets throughout 63 cities.