Gazprom Neft is supporting creative industries in Russia’s regions

Press-release Partnership

The 2021 Masters.Forum business programme, highlighting entrepreneurship and the creative industries in Russia’s regions, launched in Omsk on 2 October. Organisers on this project include the “Masters” online platform, the Creative Practices Foundation, and Gazprom Neft’s “Home Towns” corporate social responsibility (CSR) programme. Alexander Dyukov, CEO and Chairman of the Management Board, Gazprom Neft, took part together with Alexei Kudrin, Chairman of the Accounts Chamber of the Russian Federation, through a Moscow—Omsk teleconference.

The Masters.Forum’s business programme saw specialists and practitioners — from Kaliningrad to Vladivostok — discussing the problems and outlook for creative entrepreneurship, trends in regional development, the conditions necessary for effectively disseminating successful practices, approaches to developing the creative economy in Russia, and creative projects’ impact on changing urban environments.

“We always proceed from the premise that it needs to be interesting not just to work but also to live in those locations in which we operate. And it is the creative industries, more than any others, that are best placed to create an environment conducive to an interesting, diverse and fulfilled life in the regions — particularly in small towns and villages. Yes, this might not be the most crucial economic sector in terms of generating taxes, creating jobs and contributing to GDP, at the moment. But creative industries can grow faster than any others, can create more jobs, can enhance the social environment, and can diversify regional economies. Government is now paying more attention to developing the creative industries, and the job now is to increase their role in terms of Russia’s GDP.
“Gazprom Neft supports projects in the creative industries as part of its ‘Home Towns’ CSR programme — one of the key tools for support here being the Home Towns grant-awards competition. We’ve been running this since 2013, and have been involved in implementing 775 social projects during that time, in education, culture, and sports — a considerable proportion of these being related to the creative industries. It’s important that these are projects put forward by local residents themselves — we’re just helping bring their ideas to fruition.”
Alexander Dyukov
Alexander Dyukov Chairman of the Management Board, Gazprom Neft

As Alexei Kudrin, Chairman of the Accounts Chamber, pointed out, developing the creative industries is a global trend, driven, among other things, by the growing demand for various goods and services to be customised — matching consumers’ individual needs ever more closely.

“The creative economy’s role worldwide is going to see steady growth over the next few decades. It already accounts for 6–12% in developed countries, and in major cities — like London and Paris — it’s even higher. This despite the fact that the pandemic has driven these proportions downwards.
Creativity — the creative economy — isn’t just some new trend now: it’s a new culture, in demand all over the world, as evidenced by all kinds of products, for all kinds of uses. And this is where Russia has enormous potential.
This new concept — of developing the creative industries, adopted by the Government this week — envisages their role in increasing from 2.2% to 6% by 2030. We can — and must — develop these industries head-on, investing effort and resources. This area is going to see considerable demand over the next few decades, and could become a driver for economic growth in our regions.”
Alexei Kudrin
Alexei Kudrin Chairman of the Accounts Chamber of the Russian Federation

The Masters.Forum business programme is supplemented with lectures, masterclasses, and discussions with well-known creative entrepreneurs. All of these events take place at the forum’s main platform — the “Art of Omsk” city museum — on 3 and 4 October.