Data from market research company Ipsos Comcon has shown the Gazprom Neft network to be the most popular filling station brand in 2018. In response to the question “Do you have a favourite filling station network?” 19 percent of those surveyed chose Gazprom Neft, explaining their choice predominantly in terms of quality and fuel price, as well as the convenience of stations’ locations.
The Gazprom Neft filling station network is one of the best known and most popular across the 28 regions in which it operates. Responding to the question “What filling stations do you know?” and “What filling stations have you used in the last three months” 92 percent and 45 percent of respondents, respectively, chose Gazprom Neft.
The Gazprom Neft “On Our Way” loyalty programme proved the most popular among respondents, with 40 percent using the programme. High-tech G-Drive fuel proved the best known branded motor fuel, with 76 percent of respondents recognising the brand.
This research was undertaken across the 28 regions in which the Gazprom Neft filling station network operates, by telephone interviews with randomly selected respondents. Six thousand men and women, aged 18 to 65, took part in the survey. All respondents are car owners, using their vehicles at least once a month and free to choose their service station independently.
The Gazprom Neft filling station network totals approximately 1,400 filling stations throughout Russia and the CIS. The network’s extensive geographic range, coupled with the highly advantageous locations of the company’s Omsk, Moscow and Yaroslavl refineries, continue to ensure Gazprom Neft’s leading position in the wholesale and retail markets of western Siberia and central Russia.
Ipsos Comcon is a major research company, offering market, brand, target audience, advertising campaign and media-channel research services. Ipsos Comcon is part of Ipsos Group, ranking third in the global research industry, with a strong presence in 89 countries worldwide.