Sales through the Gazprom Neft filling stations network continued to follow an upward trend throughout 2014, with 9.1 million tonnes of fuels sold throughout Russia and the CIS — up nine percent year-on-year. Average daily sales throughout Russia and the CIS were also up, increasing four percent, to 18.9 tonnes.
The total number of Gazprom Neft filling stations in Russia and the CIS reached 1,378 by the end of 2014, with 25 new stations opened, 59 fully refurbished, and re-branding undertaken at a further 16.
Sales volumes of premium G-Drive fuels were up four percent year-on-year, with the number of filling stations selling premium fuels increasing by almost 50 percent, reaching 998 by the end of the year.
Revenues from supplementary sales and services were up 29 percent on 2013, with café sales making up the greater part of this.
Engagement in the “On Our Way” loyalty programme was also up 21 percent, reaching 5.2 million people.
A key priority for the retail network concerned improving quality control over petroleum products, with a specialist fuel quality control unit — the “Gazpromneft Laboratory” (a network of approximately 40 testing and electro-technical facilities responsible for monitoring fuel quality throughout the Gazprom Neft retail chain) being established in 2014, with company technicians taking more than 50,000 fuel and product samples (and undertaking more than 500,000 laboratory tests) during the course of that year. In addition to its stationary laboratories, the centre also operates mobile laboratories in Moscow, St Petersburg and Chelyabinsk.
Alexander Krylov, Regional Sales Director, Gazprom Neft, commented: "Our key priority is to deliver high-quality fuels and services throughout the entire Gazprom Neft filling station network. The retail network has demonstrated good sales growth throughout 2014 — very largely the result of an initiative to reorganise the retail business, allowing us to improve transparency in what we do as well as improving efficiency in our business processes.